Also available on Spotify, Podcast, etc. You can listen to the programs that somete appeared in!

Broadcast every fourth Sunday of the month and hosted by Shelly , "J-WAVE SELECTION ITOCHU DEAR LIFE, DEAR FUTURE " aims to inspire immediate action that can be taken starting tomorrow for the sake of our lives and future. Yuji Aono, CEO of PlayBlue, which operates somete, appeared in the studio for the program.

You can listen to what was discussed on the show for free on the audio platforms below!

*All content related to somete starts around 8:50

SHELLY, I spoke with Hachimura about a variety of topics, including the issue of discarding used clothing and his thoughts on re-dyed clothes with somete, so if you're interested, be sure to give it a listen!

·overview

This time, we welcomed artist Rintaro Hachimura to the ITOCHU SDGs Studio. We asked him about his various activities and what everyday actions he is taking for our lives and our future. In addition, Yuji Aono of Play Blue Co., Ltd. spoke about the relationship between secondhand clothing and the SDGs, which is an interest of Hachimura.

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What SDGs actions by Rintaro Hachimura have people around him saying, "You've got to be kidding me!"

染め直しから始まるカラフルで
サスティナブルな未来を

大切な服をいろんな色に染め直す。
それは服に優しく、地球にも優しい。

服を捨てずに染め直すだけで、
サスティナブルな未来づくりに
ちょっとだけ貢献できます。

さぁ、someteで大切な一着と
新しい思い出をつくろう。

染めた服をみてみる
染めた服をみてみる