Somete was featured on "J-WAVE TOKYO MORNING RADIO"! (Almost the entire transcript available)

眠っている服を、
ずっと着たい服に

大切な服と染め工房を結ぶ "洋服染め直し"
アップサイクルプラットフォーム

染めた服をみてみる
染めた服をみてみる

Precious clothes are reborn

somete is an upcycling platform where you can request the re-dyeing of clothes that are lingering in your closet, through approximately 40 partner dye creators and workshops across the country.

Your precious clothes will be reborn in vibrant colors by the hands of our unique creators.

Now, let's start creating your own colorful story with your precious piece of clothing.

*By adding new value such as design or ideas to things that would have been thrown away or unused materials, they can be reborn as new products.

Check out the dyed clothes

Do you have any of these clothes in your closet?

Your favorite white shirt is starting to yellow

It was pure white when I bought it. But as memories piled up, it got stained and yellowed, and I stopped wearing it.

A memorable piece that's hard to throw away

A piece of clothing given to you by a special person on an anniversary. However, due to fading and other reasons, you may no longer wear it.

"Unsold" clothes

Clothes that haven't sold at second-hand shops or flea market apps are waiting for their next owner

"Dyeing Gacha" campaign underway!

"Dyeing Gacha" will return your favorite clothes in "any color"!

For those using somete for the first time, you can try re-dyeing at a trial price (starting from 5,300 yen including tax).

For more details on Dye Gacha, click here

Voices of those who dyed

It was meant to be handed down to my child who was about to enter the workforce after it had finished its role in my generation, but he was very happy with the beautifully dyed jacket. Now it can be used and cherished for a long time, passed down to two generations. I will continue to use it with care.

SK-san

Ten years ago, before I started working, my father gave me a white shirt. It had gotten worn out and I had no chance to wear it, but I had it re-dyed and it brought back memories.

YM-san

I have three children, so I re-dye the clothes my older sisters wore and give them as hand-me-downs for my younger children to wear. They often spill food on them, so I think it's great that I can re-dye their important clothes over and over again.

MA-san

Post of the dyed person

Dyeing a white shirt black

This shirt has actually been re-dyed.

The brand somete has transformed my plain white shirt into my favorite black!
It's so nice to be able to dye old clothes to your liking and wear them again with a new feeling!

Still, it dyes so beautifully!

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Turn a muddy white T-shirt into brown

This happened a while ago, but I, a very stupid mother, made my son wear a brand new white T-shirt on a day when he was playing in the mud at daycare.
As expected, the mud stains that were mercilessly put on the car didn't come off even after washing...

After much research, I came across a clothing dyeing service! @somete_jp

As a result, the mud stains were completely gone, and the T-shirt was transformed from the typical white and blue logo design into a stylish brown T-shirt.

I'm so grateful that I was able to avoid the situation of wearing it just once and then shelving it 🥹 I'd like to take this opportunity to thank somete. Thank you so much 😭

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Worn by actor and talent Tetsuya Bessho

This is the shirt that Bessho-san is wearing!
Originally it was a white shirt
If you re-dye it with somete...

#ohayomorning #jwave #radiko

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"J-WAVE TOKYO MORNING RADIO" staff also tried it

The staff wears "white T-shirts"
Upcycle with #somete ! ✨

Here it is! 👀
It has been completely reborn!!

#ohayomorning #jwave #radiko

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Dye a white T-shirt with coffee

I asked @somete to take back some clothes I thought I'd never wear again, and they came out looking great!

1st photo: "Indigo dye"
Layered indigo dyeing creates a deep navy color
2nd piece: "Coffee dye"
The white T-shirt that had a dirty collar looks good now.

I am also very satisfied with the response from the staff.

#It looks like a PR project but it's not lol

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Featured on "J-WAVE TOKYO MORNING RADIO"

🕖It's 7 o'clock🚅All aboard🚞
We are still waiting for your 📩

After this

Check out this service that upcycles clothes lying around your home!

Launching " #somete, " an upcycling platform for "re-dyeing clothes"
We'll be talking to PlayBlue's representative , #AonoYuji !

#ohayomorning

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Dye your precious outfit in your favorite color

  • from ¥4,300
    from ¥4,300
    Sold out
  • from ¥5,300
    from ¥5,300
    Sold out
  • from ¥5,980
    from ¥5,980
    Sold out
  • from ¥7,980
    from ¥7,980
    Sold out
  • from ¥8,980
    from ¥8,980
    Sold out
  • ¥10,900
    ¥10,900
    Sold out
  • ¥10,900
    ¥10,900
    Sold out
  • from ¥11,900
    from ¥11,900
    Sold out
  • ¥13,500
    ¥13,500
    Sold out

Three recommended colors for those experiencing re-dyeing for the first time

  • from ¥5,480
    from ¥5,480
    Sold out
  • from ¥5,480
    from ¥5,480
    Sold out
  • from ¥6,500
    from ¥6,500
    Sold out

Popular dye colors

  • from ¥8,980
    from ¥8,980
    Sold out
  • from ¥5,980
    from ¥5,980
    Sold out
  • from ¥4,300
    from ¥4,300
    Sold out
  • from ¥11,900
    from ¥11,900
    Sold out
  • from ¥7,980
    from ¥7,980
    Sold out

Media Coverage

Re-dyeing techniques

Indigo dyeing

We will re-dye your precious clothes in indigo blue using the traditional Japanese crafts of "indigo dyeing" and "indigo dyeing."

See indigo-dyed clothes

Black crested dyeing

We will dye your precious clothes jet black using the black crest dyeing technique used to dye kimonos.

See black crested clothing

Coffee dyeing

We will dye your precious clothes in coffee color using "coffee dyeing" using coffee grounds that would otherwise be discarded. You can also contribute a little to reducing food waste.

See coffee-dyed clothes

Tea dyeing

We will dye your precious clothes a dull color using "tea dyeing" using tea leaves from Shizuoka that would otherwise have been discarded. This will also help reduce food waste.

See tea-dyed clothes

How to use the re-dyeing service

① Purchase a re-dyeing ticket (order)

Please choose your favorite color on the website and purchase a ticket. After you apply, we will send you the clothes.

②Customer sends clothes

Please pack your clothes in an envelope, shopping bag, cardboard box, etc. and mail it to the designated address.

③Clothing inspection

We will only contact you if there is a problem with the dyeing after the clothes arrive. If there is no problem, please wait until delivery.

④Re-dyeing

After checking the garment, we will send it to the workshop. It will take about one to two months for the garment to be re-dyed after it arrives.

⑤Clothes will be shipped from somete

Once the dyeing is complete, we will ship your garment to you. Enjoy reuniting with your precious garments in a new life.

眠っている服を、
ずっと着たい服に

大切な服と染め工房を結ぶ "洋服染め直し"
アップサイクルプラットフォーム

染めた服をみてみる
染めた服をみてみる

Official Instagram

A colorful world created through re-dyeing

Somete is an upcycling platform that works with approximately 40 dyeing studios and creators across the country.

It is said that approximately 500,000 tons of discarded clothing is generated by Japanese households every year. We would like to tackle the social issue of so-called "apparel loss" through the act of "re-dyeing."

In addition, by re-dyeing your old, precious clothes at "somete," a place that aims for a sustainable world, you will not only contribute to the revitalization of traditional Japanese culture and local industries, but also add color to your everyday life.

Part of our partner upcycling creators

entreeused (Gunma Prefecture): Coffee dyeing, black tea dyeing, etc.

Tea dyeing Washizu (Shizuoka Prefecture): Tea dyeing

KODAIYASUNO (Tokyo): Tie-dye

Yamakatsu Dyeing (Aichi Prefecture): Black crested dyeing

Mysterious Pocket (Saitama Prefecture): Indigo dyeing

KIYOSHI TOYAMA (Fukuoka Prefecture): Tie-dye

Fukui Press (Osaka Prefecture): Coffee dye

Aizen Zabo (Hokkaido): Genuine indigo dyeing

Aiya Terroir (Hiroshima Prefecture): Authentic Indigo Dyeing

KIKYU (Osaka Prefecture): Indigo dyeing and plant dyeing

Frog Brand Dyeing Crafts (Saitama Prefecture): Authentic Indigo Dyeing

STUDIO N2 (Tokushima Prefecture): Indigo dyeing

AiAii (Hyogo Prefecture): Indigo dyeing

Kyoya (Iwate Prefecture): Indigo dyeing

Hitojuku Indigo Dyeing Workshop (Shizuoka Prefecture): Indigo dyeing

Might Design Works (Tokyo): Plant Dyeing

YUMEZAIKU (Fukuoka Prefecture): Plant dyeing

Uchida Dyeing Factory (Tokyo): Indigo dyeing, black dyeing

aidenden (Miyagi Prefecture): Indigo dyeing

aiya (Toyama Prefecture): Indigo dyeing

Indigo Dyeing Cafe (Saitama Prefecture): Indigo Dyeing

Kanransha (Fukushima Prefecture): Indigo dyeing

Higeta Indigo Dyeing Studio (Tochigi Prefecture): Indigo dyeing

Kanai Kogei (Kagoshima Prefecture): Mud dyeing

Blog Post

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Yogibo Social Good Coupon

If you purchase Yogibo, the "magic sofa that's so comfortable you won't be able to move," by entering the coupon code "SMTE," 5% of sales will be paid to somete as advertising fees. If you're thinking about purchasing a Yogibo product, please consider this offer!

Use a coupon

Upcycling brand "futatabi" - upcycling deadstock and used clothing

  • ¥3,980
    ¥3,980
    Sold out
  • ¥3,980
    ¥3,980
    Sold out
  • ¥3,980
    ¥3,980
    Sold out

染め直しから始まるカラフルで
サスティナブルな未来を

大切な服をいろんな色に染め直す。
それは服に優しく、地球にも優しい。

服を捨てずに染め直すだけで、
サスティナブルな未来づくりに
ちょっとだけ貢献できます。

さぁ、someteで大切な一着と
新しい思い出をつくろう。

染めた服をみてみる
染めた服をみてみる