Operator Information

Company name: Play Blue Co., Ltd.

Company website: https://playblue.jp/

Media: https://playblue.jp/journal

Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo MIDORI.so NAGATACHO

Representative name: Aono Yuji

Date of establishment: March 2022

Business overview: Business related to solving social issues

・Regional revitalization project

・Operation of " somete ", a clothing dyeing and upcycling platform

・Planning, production and sales of the upcycled apparel brand " futatabi "

・Overall production of THE UPCYCLE MARKET , naming, concept/PR strategy planning, creative direction, and operation

・An upcycling community that "creates a clothing cycle"

" Machi no Closet (Machikuro) " overall production, naming, concept/PR strategy planning, creative direction, and operation

If you would like to know more about "somete" and its operating company, "PlayBlue inc," please see here.

・Contribute to society by using unused clothes! An upcycling platform that allows you to easily re-dye clothes | New R25

・Somete, a clothing dyeing and upcycling platform, respects diversity and delivers Japanese culture to the world. | PlayBlue JOURNAL

・Towards a town where the "circle of kindness" circulates by utilizing the characteristics of the region. The world that PlayBlue's Yuji Aono wants to realize through "LOCAL OMO MEDIA" | PlayBlue JOURNAL

・Hone your sensibilities and create a circular economy. Thinking about waste disposal sites, hints for a circular world | IDEAS FOR GOOD

・crQlr Summit 2023 JAPAN Event Report | LOFTWORK

I have summarized my efforts so far in this note .

Awards etc.

• Shibuya QWS 9th Project Selection (New Edo Economy)
• Received the Startup Studio Award at Gaiax Startup Studio
• Co-creation project "Machi no Closet" selected for " OPA Acceleration Program 2021 "
• Winner of the Jury Prize at the crQlr Awards 2022, a global award for circular economy design

Media articles that explain PlayBlue's efforts

[About somete]

• Tackling the issue of clothing waste! Somete connects dyeing studios and closets, turning memorable clothes into something special (Port by creww)
• The winner will receive 2 million yen in investment. " GAIAX GETSUMATSU PITCH " has begun! (Gaiax Startup Studio)
• Play Blue, a clothing dyeing service with your choice (Recycle News)

[About THE UPCYCLE MARKET ]

• Upcycling brands gather at Gunma's Takasaki OPA for "THE UPCYCLE MARKET" (PR Times)
• Sales event for "upcycled" products that add value to waste and reuse it (NHK Gunma NEWS WEB)
• Sales event for products made with the concept of "upcycling" in Takasaki, Gunma ( NHK Shutoken NEWS WEB)
• Takasaki "Upcycle" Brand Exhibition: New Life for Discarded Items ( Takasaki Economic Newspaper )

[About Machi no Closet (Machi Cloth) ]

• "Machi no Closet (Machi Cloth)," a brick-and-mortar upcycling community that creates a "clothing cycle" through collaboration with OPA, will open for a limited time from July 23rd (Sat.) (PR Times)
• Creating a "Clothing Sharing City" with "Town Closets" reduces clothing waste by 480,000 tons per year! (triven)
• OPA × somete's Challenge | Aiming to solve the problem of fashion waste with "Machikuro"! (Port by creww)
• [Reporter's Eye] Open innovation at commercial facilities: A demonstration experiment on clothing recycling (Senken Shimbun)
• A limited-time event to recycle clothes: "Machi no CLOSET" (Asahi Gunma)